How Kolmården grew sales 4.5% with AI Actors
A summer case study: how simulation training showed up in both guest satisfaction and sales.
Get the recordingCan a single season of practice with AI Actors change the guest experience and the bottom line? It can. Jonas from Kolmården shares the numbers and the lessons from their summer pilot, where staff practised service moments and difficult guest situations before the season opened.
About the webinar
Kolmården ran a pilot through the 2026 summer season. Staff practised service moments and guest interactions with AI Actors before opening, and guest ratings were measured before and after.
This session is for anyone working with service, hospitality or seasonal staff who wants to see how practice before the first customer meeting shows up in the numbers.
What you will take away
- Results from the summer pilot: sales +4.5%, service 73 to 79 (+8.2%), “knew their job” 79 to 84 (+6.3%) and overall rating 78 to 81 (+3.8%).
- The training setup: how AI Actors prepared the team for meeting guests.
- Why it worked, and what other service and hospitality organisations can copy.
Get access to the recording
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